Being remarkable

In this classic 20 minute TED.com video, Seth Godin explains how to make your idea spread:

The core ideas:

• The TV-Industrial complex (where more advertising -> more sales) is dead.
• People don't care about you, they care about themselves.
• Be remarkable (both being different and worth talking about) to cut through the noise.
• Find a passionate audience - sell to people who are listening & maybe they'll tell their friends.
• Making average (merely very good) products is now risky - no one will notice.
• Be remarkable.

For further reading, check out one or more of Seth's books.